Tata Pipes Krishi Mitra-Campiagn:

Objectives:

• Position Tata Pipes as a premium brand among farmers.
• Educate farmers on the long-term benefits of choosing superior quality pipes despite higher cost.

We created the Krishi Mitra campaign targeted farmers in Andhra Pradesh and Telangana, showcasing Tata Pipes’ superior quality through demos and engagements. The campaign generated 2400+ leads, covering 76 villages across 2 states. A quantitative study of 10,000 farmers informed the campaign, addressing misconceptions and barriers to adoption. The campaign achieved strong brand advocacy and awareness. It cleared misconceptions and generated significant leads.