TVS XL100-Campaign

July 13, 2024

Brief:

TVS XL100, a top-selling moped in India, offers value for money and affordability for urban and rural audiences, making it a preferred choice for farmers and small businessmen due to its low maintenance and fuel efficiency. The activation campaign covered 12 touchpoints across Uttar Pradesh, Telangana, and Uttarakhand.

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Objective of the campaign:

The TVS XL100 campaign aimed to increase brand awareness and generate interest by showcasing its features (high mileage, low price, loading capacity, ruggedness, and easy maneuverability) to maximize on-spot enquiries and quality leads.

Activities:

The TVS XL100 campaign activities included:
Reaching target audience at weekly markets, industrial areas, and other locations- Using branded van with demo moped, leaflets, and merchandise- Engaging activities and customer gratification by emcee- Test drives for participating target audience, converting to quality leads.

Achievements:

The communication strategy deployed for the TVS XL100 campaign made a significant impact with an overwhelming response from the TGs, leading to on-the-spot sales and sales leads.