BRIEF:
Supro & Jeeto – Profitpur Ke Sholay was a PAN-India campaign inspired by the 1975 blockbuster Sholay, using animated audio-visuals in a single-screen theatre set-up.
Activation Challenge:
The campaign aimed to engage 15,000 target people and 1,200 Anaj Mandis across 9 states.
Solution:
The campaign integrated animated audio-visual elements with a theatre set-up to leverage Sholay’s timeless appeal and reach a wide rural audience.
Result:
The campaign successfully engaged its target groups and expanded its reach across the specified regions.