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Mahindra Supro & Jeeto Campaign

Profitpur ke Sholay - Mahindra Supro & Jeeto Campaign:

BRIEF:

Supro & Jeeto – Profitpur Ke Sholay was a PAN-India campaign inspired by the 1975 blockbuster Sholay, using animated audio-visuals in a single-screen theatre set-up.

Activation Challenge:

The campaign aimed to engage 15,000 target people and 1,200 Anaj Mandis across 9 states.

Solution:

The campaign integrated animated audio-visual elements with a theatre set-up to leverage Sholay’s timeless appeal and reach a wide rural audience.

Result:

The campaign successfully engaged its target groups and expanded its reach across the specified regions.