Rural
Marketing
Rural Marketing is at the heart of Insight India. It’s where our passion meets expertise, and we have constantly dedicated ourselves to expanding our knowledge so as to develop transformative, competent marketing programs. From grassroots connections to market insights, we offer a full spectrum of services designed to bring out tangible outcomes. Here’s what we bring to the table:
Go-to-Market
Strategy
For a 360° marketing approach, Insight India delivers customised Go-to-Market solutions to brands. Whether you’re launching a new product or a service, or venturing into a new market, we’ll be with you all the way. We’ll help identifying your audience, analyse competition and crafting marketing campaigns that boost brand awareness and product engagement.
Rural
Market
Research
To help brands successfully tap into rural markets, Insight India provides in-depth Rural Market Research. Our detailed reports dive into the specifics, offering reliable data from representative samples, highlighting preferences, needs, and behaviour. We also explore the unique challenges and opportunities that businesses may encounter in rural areas, ensuring their plans are informed and effective.
Farmer
Connect
Program
The farming community in rural areas is large and often faces numerous challenges. To efficiently engage and advertise to them, businesses need to use sensitive channels that truly resonate. Through our Farmer Connect Program, Insight India taps into its extensive knowledge of the agricultural landscape to forge genuine connections between brands and farmers. We can create the space for impactful communication and promotion, increasing your brand’s appeal among the rural farming communities.
SHG (Self-Help Groups) Program
Self-Help Groups (SHGs) are a significant yet an underexplored market, demanding a thoughtful and distinct strategy. Following years of experience and strong connections with numerous SHGs, Insight India is well-positioned to engage these communities effectively. Brands looking to connect with this dynamic segment can benefit from our SHG Program, where we can craft meaningful communication strategies that can bring an alignment with the aspirations of SHGs, paving the way for mutual growth and success.
Research &
Analysis
For brands aiming to hey their marketing moves right, Insight India takes a deep dive with Research and Analysis. By tracking subtle behavioural shifts, identifying challenges, and uncovering valuable insights, we can deliver actionable, data-driven research. This can empower you to make smart decisions to deliver strong results for long-term growth.
Have questions?
Get in touch!
Inside K.Converntion Lane, Radha Nagar,
Sun City, Bandlaguda Jagir,
Hyderabad, Telangana 500091.