Insight Research & Analytics
Insights With growth
Data conveys what delight or disappointment cannot. That’s because data is the key to understanding a business, a brand, or even the mood of consumers. At Insight Research, we are dedicated to providing research and data optimization services backed by 20 years of experience in conducting study in Rural, Rurban, and Urban India. Our solutions comprise insightful and data-focused offerings encompassing online and offline research, customer surveys, employee survey, rural research & surveys, and dip-stick studies to make analysis of consumer understanding. Our key services include the realms of On-ground Research, Secondary Research, and Tertiary Research.
Case studies
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Case Study 1:
For a brand of Cargo Truck
Objective: Evaluate interest in yellow number-plate pick-up trucks among Mahindra Bolero and Bolero Neo customers.
Methodology: Conducted research in Maharashtra and Andhra Pradesh.
Findings: Gathered insights on customer preferences and the potential for yellow number plate pick-up trucks to serve their needs.
Case Study 2:
For a brand of Chilli Powder
Objective: To gather comprehensive insights on the newly launched and introduced extra spicy chilli powder in the Andhra Pradesh market.
Methodology: To achieve our objective, we employed a multifaceted approach, including ground campaign activities and systematic data collection to gauge consumer sentiments and feedback on the product.
Findings: The campaign yielded valuable insights into market perceptions consumer sentiments and feedback on the extra spicy chilli powder.
Case Study 3:
For a brand of Entry Level Commuter Motorbike
Objective: Promote the entry-level commuter motorbike via test rides, bike showcases, and VR games, while gathering data on customer preferences and sentiments.
Methodology: Van campaign, customer engagement activities, customer preferences, customer willingness and acceptance.
Findings: Positive customer feedback, increased dealer footfall and inquiries.
Case Study 4:
For a brand of Steel Bars
Objective: Understand market perceptions and reasons for purchasing preferences.
Methodology: Ground activities in Andhra Pradesh.
Findings: Identified factors affecting customer choices between Steel brands.
Case Study 5:
For a brand of EV Scooter
Objective: Promote electric vehicles and gather customer insights.
Methodology: Promote test ride activities in Hyderabad and Kerala and elicit feedback.
Findings: Positive customer feedback and comprehensive market insights.
Case Study 6:
For a brand of legacy Cruise Motorbike
Objective: Understand customer demographics, preferences, and usage patterns.
Methodology: Gather data on customer age groups, current bikes, likes, dislikes, riding preferences, and purpose (leisure vs. daily commute).
Findings: Provided comprehensive insights into customer segments and their specific needs and preferences.
Case Study 7:
For a brand of Cement & Electric 3-Wheeler
Objective: Conduct secondary research to identify strengths and competitive landscape.
Methodology: Secondary research on market conditions, competitor analysis, and industry trends.
Findings: Identified key strengths and competitive positioning of different Cement and Electric Autos.
Case Study 8:
Test Ride Analysis for a brand of 3-wheeler auto
Objective: Gather insights on customer preferences for 3-wheelers.
Methodology: Conducted test ride activities in Andhra, Telangana, Karnataka, Haryana, and Rajasthan, followed by one-on-one interactions to gather insights on product preferences versus competitors.
Findings: Collected feedback on the campaigned 3-wheeler and its competitors. Perception analysis identified factors influencing purchasing decisions.
