Dabur Vatika - Crown of Confidence Campaign

Dabur Vatika – Crown of Confidence Campaign

June 13, 2024

Brief:

Dabur wanted to reach out to women through a BTL activation programme to address the issue of hair fall and present Dabur Neelibhringa Ayurvedic Hair Oil as a best anti-hair fall solution and communicate it’s core promise that using it regularly will “Grow new hair in 2 months and increase hair thickness”.

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Activation Challenge:

To communicate regular usage of Dabur hair oil for girl students in tier 1 and tier 2 towns.

Solution:

We created Vatika’s “Crown of Confidence” program for which we generated pre-campaign buzz for with geo-targeted social media, campus ambassadors, and promotional materials. The main activity featured personality development workshops and interactive sessions, culminating in contests with scholarships and sponsorships for winners. Our comprehensive PR strategy and multimedia campaign ensured widespread visibility and engagement.

Result:

The campaign achieved successful engagement with XXXX, increased brand recall, positive word-of-mouth, and strong media coverage across Andhra Pradesh and Telangana.