Activation Challenge:
The goal was to create an engaging IP that resonated with the youth demographic, driving both on-ground and social media engagement.
Solution:
The event featured safety-equipped stunt zones and professional stunt riders demonstrating the bikes’ capabilities, captivating audiences across 70 cities.
Result:
The campaign attracted over 2 lakh participants, engaged 500+ influencers, generated millions of views, and led to record-breaking bookings, exceeding quarterly sales targets.
