Activation Challenge:

To seed the product and increase the penetration at more retail stores, connecting with Wholesalers and educate them on the product there by persuading them for product placement and educating the retailers walking into wholesale market about the product and persuade them to buy the product.

Solution:

The Shuddh by Tata Salt campaign aimed to increase brand awareness and product penetration in Telangana, Andhra Pradesh, and Karnataka by engaging wholesale merchants and retailers through branded inflatables, vans, audio jingles, and promotional activities.