BRIEF:
Sub-K Samriddhi campaign targeted financially underserved SMEs in metro cities (Hyderabad, Vizag, Jaipur), providing loan solutions for businesses in light machinery, agriculture, food packaging, jewelry, and more, who were underserved by regular banking sector.
Objective:
Position Sub-K Impact Solutions as a trusted brand- Provide hassle-free loan solutions to SMEs- Increase brand awareness among SMEs, including small businesses and suppliers in various industries- Penetrate the market and connect with potential customers.
Activities:
On-ground activation with branded van, publicity material, and merchandise- Covered 2 locations/day, adapting to different business hours and locations- Asked targeted questions to understand business and loan needs- Used calculator to explain loan tenure and amounts- Digitally recorded interested leads for follow-up calls.
Achievements:
The Sub-K Samriddhi campaign had a wider reach and it managed to achieve its objective of positioning the brand firmly in the minds of the TGs as their go-to service provider when it comes to loans.
