TATA TEA Chakra Gold Women Empowerment Program:

Objectives:

• A village integration campaign for Chakra Gold specially targeted for women was executed in coastal districts of AP
• SHGs and local women influencers were looped in for better footfall and effective communication
• It was a comprehensive program including an educative sit-down session on important aspects of financial independence of women making them strong syncing with the brand communication of “Strong women ki strong chai”
• Interactive content delivery and engaging games with exciting prizes and sample distribution was done attracting close to 200 women per day
• Wet sampling and retail seeding was also included for product experience and on spot conversions