BRIEF:
Objective of the client was to promote their vehicles (TATA ACE GOLD). There was lack of electric chip vehicle in market due to covid. They were the only company with it. They wanted to cease the opportunity at the capture the market.
Activation Challenge:
The activation challenge was to effectively engage and celebrate a diverse group of key stakeholders across multiple locations while generating new leads and maximizing brand visibility amidst post-COVID supply constraints.
Solution:
The Tata Ace Maha Diwas campaign, “Chota Hathi. Bada Din.,” engaged key stakeholders across India through celebratory events and digital experiences, enhancing brand goodwill and generating new leads. It utilized a mix of offline and online strategies, including test drives, influencer engagement, and branded merchandise to connect with FTUs, and competitor vehicle owners.
Result:
The Tata Ace Maha Diwas campaign reinforced Tata Ace’s goodwill, promoted Tata Ace Gold, and established an annual celebration, achieving significant brand visibility and generating new leads through integrated communication and nationwide on-ground activation.
