BTL Marketing
(Below The Line)Insight India is well-versed in creating original and compelling Below the Line (BTL) marketing campaigns focused on personalisation, customer-engagement, and real-time feedback. Our bespoke strategies can enable brands to connect directly with their target audience, enabling prompt immediate response to nurture strong relationships. Take a look at the BTL marketing services we offer:
Van
Campaign
Insight India has the wherewithal to create attention-grabbing Van Campaigns that take your brand directly to your audience, cost-effectively. We can handle every aspect of the communication, from identifying the target audience to selecting high-impact locations, creating the potent routes for your Van Campaign to captivate and succeed. Most of all, we have a team that is well-versed in local languages, no matter the region.
RWA Activation (Residents’ Welfare Association)
Residents Welfare Association (Housing Societies) are the ideal setting for brands whose focus groups are families and kids, more so, women of the house. For such brands, Insight India curates dynamic RWA Activation campaigns take their products right to the doorstep of their audience. We help brands partner with RWAs, organising exciting events and activities that create unforgettable experiences, amplify brand presence, and generate valuable leads.
Mall
Activation
Malls offer incredible potential for activation campaigns, but the execution can often be complicated. At Insight India, we think up unique and feasible activation ideas, that are in line with your product and its category. Our quick, makeshift setups adhere to mall regulations and ensure smooth implementation. This allows brands to connect directly with shoppers, gather immediate feedback, and refine their strategies for better outcomes.
School & College
Connect Program
Insight India empowers brands to leave a lasting mark on students with our dynamic School and College activations. We work closely with management of educational institutions for events and promotions, designing immersive and age-appropriate campaigns that meet the institution’s guidelines and also the brand’s voice.
Community
Cluster Program
Insight India has mastered the art of connecting brands with communities in a way that resonates deeply and drives results. Through our Community Cluster Program, we offer brands the opportunity to interact with targeted communities by leveraging data-driven insights and audience segmentation. We devise customised strategies that speak directly to the values and needs of each community, ensuring a powerful and authentic connection with the brands.
Have questions?
Get in touch!
Inside K.Converntion Lane, Radha Nagar,
Sun City, Bandlaguda Jagir,
Hyderabad, Telangana 500091.