Insight Research & Analytics
Insights With growth
Data conveys what delight or disappointment cannot. That’s because data is the key to understanding a business, a brand, or even the mood of consumers. At Insight Research, we are dedicated to providing research and data optimization services backed by 20 years of experience in conducting study in Rural, Rurban, and Urban India. Our solutions comprise insightful and data-focused offerings encompassing online and offline research, customer surveys, employee survey, rural research & surveys, and dip-stick studies to make analysis of consumer understanding. Our key services include the realms of On-ground Research, Secondary Research, and Tertiary Research.
Case studies
Insight Research
services for startups
Technology and development
Finance and fintech
Experience the impact of winning ideas
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor volupte cillum dolore eu nulla pariatur.
- Lorem ipsum dolor sit amet
- Consectetur adipiscing elit
- Sed do eiusmod tempor
Case Study 1:
For a brand of Cargo Truck
Objective: Evaluate interest in yellow number-plate pick-up trucks among Mahindra Bolero and Bolero Neo customers.
Methodology: Conducted research in Maharashtra and Andhra Pradesh.
Findings: Gathered insights on customer preferences and the potential for yellow number plate pick-up trucks to serve their needs.
Case Study 2:
For a brand of Chilli Powder
Objective: Introduce and promote their special super spicy chilli powder in Rayalaseema (Chittoor, Tirupati, Annamayya, Anantapur, Prakasam).
Methodology: Ground campaign activities and data collection.
Findings: Collected valuable market insights and feedback.
Case Study 3:
For a brand of mid-category Motorbike
Objective: Promote TVS Sport through test rides, bike showcases, and VR games.
Methodology: Van campaign, customer engagement activities.
Findings: Positive customer feedback, increased dealer footfall and inquiries.
Case Study 4:
For a brand of Steel Bars
Objective: Understand market perceptions and reasons for purchasing preferences.
Methodology: Ground activities in Andhra Pradesh.
Findings: Identified factors affecting customer choices between Tata Steel and other brands.
Case Study 5:
For a brand of EV Scooter
Objective: Promote electric vehicles and gather customer insights.
Methodology: Promote test ride activities in Hyderabad and Kerala and elicit feedback.
Findings: Positive customer feedback and comprehensive market insights.
Case Study 6:
For a brand of legacy Cruise Motorbike
Objective: Understand customer demographics, preferences, and usage patterns.
Methodology: Gather data on customer age groups, current bikes, likes, dislikes, riding preferences, and purpose (leisure vs. daily commute).
Findings: Provided comprehensive insights into customer segments and their specific needs and preferences.
Case Study 7:
For a brand of Cement
Objective: Conduct secondary research to identify strengths and competitive landscape.
Methodology: Secondary research on market conditions, competitor analysis, and industry trends.
Findings: Identified key strengths and competitive positioning of Ramco Cement and Montra Electric Auto.
