Research & Analytics Services
Insight Research empowers companies to make smart research-led and data-driven decisions. The division specialises in research, gathering and managing data, while ensuring reliable information is available for informed decision-making. It enables organisations to craft strategies based on reliable and comprehensive data.
Our broad services include:
- Research Management
- Data Management
- Support Services
Research Management
01
Primary
On-ground Research
For brands seeking custom solutions, Primary Research is crucial, as it involves firsthand data collection from target customers. Insight Research specialises in gathering data through direct and on-the-ground research. The process includes:
- Mind Study: Understanding thought processes and behaviour of various target groups.
- Perception Study: Exploring customer attitudes and perceptions toward products and services.
- Dipstick Study: Running quick, informal surveys to gather immediate feedback and early insights on offerings.
- Analysis: This entails analysing market response and feedback.
02
Secondary Research
Secondary Research relies on analysing data from existing resources and Insight Research uses this method to create thorough, data-driven research reports for brands. By tapping into existing surveys, publications, records, and databases, Insight Research delivers comprehensive insights that are both relevant and reliable. These services includes:
- Competition Analysis: In-depth assessment of market competitors, identifying strengths, weaknesses, and emerging strategies.
- Product Analysis: Evaluating customer perceptions, market positions, and potential gaps for both established and emerging products.
- Trend Analysis: Identifying future trends by uncovering patterns and shifts in the data, enabling brands to anticipate market changes.
03
Tertiary Research
Tertiary Research integrates both primary and secondary data to develop in-depth research reports. Insight Research leverages Secondary Research for thorough product and competition analysis. Additionally, Insight Research strengthens its findings with Primary Research, collecting firsthand data to evaluate customer feedback and market behaviour. This integrated approach gives brands a clear, accurate picture of both their competitive landscape and the evolving market dynamics.
DATA MANAGEMENT
01
Data
Collection
Data Collection is an essential step in research that’s about gathering information from various sources to analyze trends, make inferences, and even derive insights. It involves qualitative or quantitative methods to arrive at information for decision-making and knowledge advancement.
02
Data
Screening
The next step in the process is Data Screening, where Insight Research meticulously checks that all data is entered correctly. Any errors or inconsistencies in the data are carefully identified and addressed. Insight Research ensures that each piece of data is verified for accuracy, leaving no room for error. This thorough review guarantees that the final reports are both precise and dependable.
03
Data
Analysis
Once the data is organized, Insight Research takes on the task of in-depth analysis. With a range of tools and techniques, it carefully analyses the data to uncover trends, outliers, and actionable insights. These conclusions help brands make informed decisions, enhancing their ability to promote and position their products more effectively in the market.
04
Reporting
In addition to collecting data, Insight Research ensures it is effectively reported. Its expert research team transforms raw data into accurate, structured, and actionable insights. By presenting information in a clear and organised format, it ensures businesses can easily interpret and utilise the data. This helps brands make data-driven decisions with clarity, optimise their operations and drive better outcomes.
SUPPORT SERVICES
01
Research
Support
Insight Research provides comprehensive research support by conducting primary and on-ground research tailored to specific requirements. Their approach ensures accurate data collection, in-depth market insights, and actionable findings, helping businesses make informed decisions and develop strategies based on real-world consumer behaviour and trends.
02
CRM
Support
Insight Research provides Customer Relationship Management (CRM) support by compiling customer data across multiple touchpoints, including their purchase behaviour and preferences. By leveraging advanced tools and strategies, it helps businesses manage and analyze this data efficiently. This results in stronger customer relationships, improved service, and higher retention, ultimately boosting sales.
03
Call Centre
Support
Call Centres are a goldmine of customer insights, and Insight Research’s Call Centre Support taps into their full potential. It captures shifting priorities, concerns, and buying intent, helping brands stay in tune with their audience. By filtering serious buyers from passive browsers, it ensures businesses invest their efforts where it truly matters.
04
Analytics
Support
Insight Research provides comprehensive analytics support by gathering, processing, and interpreting data to uncover valuable trends and patterns. This enables businesses to make informed, data-driven decisions, optimize strategies, and enhance overall performance, ensuring a competitive edge in an ever-evolving market landscape.
Have questions?
Get in touch!
Inside K.Converntion Lane, Radha Nagar,
Sun City, Bandlaguda Jagir,
Hyderabad, Telangana 500091.