BRIEF:
The Bajaj Pulsar wanted to generate excitement and interest in the Bajaj NS 125 motorcycle among college students in South India.
Activation Challenge:
The challenge was to create a strong impact and engage college students effectively across multiple colleges in South India.
Solution:
We designed and created an IP “Bajaj Pulsar – Burnout @campus”. The campaign showcased the motorcycle’s power and capabilities through stunts like the Burnout, designed to captivate the young audience.
Result:
The event successfully reached and engaged a large number of potential customers, effectively highlighting the Bajaj NS 125’s features to an enthusiastic audience
