Activation Challenge:
The main challenge was to communicate the strength and profit potential of the new Supro Maxi and Mini trucks, particularly the benefit of the rigid front suspension, to a rural target audience.
Solution:
We created “Profit ka Waada, Majbooti aur Zyaada” which used advanced AR experiences to showcase truck challenges and features, engaging participants with interactive activities like flex muscle gestures and profit meter simulations. The campaign spanned 16 states, 193 towns, and 933 locations, reaching 24,216 contacts, generating 12,015.
Result:
The campaign covered 16 states, 193 towns, 933 locations, 173 mandis, 836 stands. It reached 24,216 contacts, generated 12,015 test drives, and secured 112 confirmed bookings.
