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Maruti Grand Vitara – ‘Experience Drive Event’ Campaign

July 1, 2024
Brief:

Maruti Suzuki launched their new Grand Vitara, which is an of off-roading vehicle, client wanted to reach till the target group by highlighting this off roading features.


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Activation Challenge:

The activation challenge was to showcase the capabilities of the vehicle by highlighting the off-road modes and we had to provide hands on experience to the target audience, such as SUV enthusiast, adventure seekers, and potential buyers of off-road vehicle.

Solution:

Beyond GPS organized the ‘Experience Drive’ event in Hyderabad Metro to showcase Maruti’s Grand Vitara SUV’s off-road capabilities and engage SUV enthusiasts and potential buyers. Meticulously designed terrains and interactive experiences allowed attendees to test drive the vehicle firsthand, providing the offroad experience.

Result:

The ‘Experience Drive’ event for Maruti Grand Vitara generated significant brand impressions, lead generation, and enhanced perception of the SUV’s capabilities.