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Royal Enfield – ‘SuperMeteor 650’ Campaign

July 1, 2024
Brief:

Royal Enfield wanted to celebrate the launch anniversary of SuperMeteor 650. The brand also wanted to club this with a ride with existing customers.


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Activation Challenge:

The event had to be celebrated on the same day across 7 states in India.

Solution:

We proposed a pan India ride to celebrate the anniversary of Royal Enfield SuperMeteor 650. The event was segmented into three phases spanning from planning, communication to recognition. Our team prepared a scenic route in the 7 states for the ride.

Result:

3000 riders participated in the event and garnered extensive digital and PR coverage.