Brief:

Tata wanted to showcase Intra vehicle’s Gradeability, Low Steering Effort, Ruggedness, maneuverability, and Turning Radius to effectively engage potential customers across South India.

Activation Challenge:

Demonstrating vehicle capabilities across diverse terrains, including a 70ft bridge, presented logistical and terrain-specific challenges.

Solution:

We executed a comprehensive activation across South India, by giving an IP “Intra Bahubali Challenge” showcasing the vehicle’s attributes such as Gradeability, Low Steering Effort, Ruggedness, maneuverability, and Turning Radius on various surfaces.