A village integration campaign for Chakra Gold specially targeted for women was executed in coastal districts of AP
SHGs and local women influencers were looped in for better footfall and effective communication
It was a comprehensive program including an educative sit-down session on important aspects of financial independence of women making them strong syncing with the brand communication of “Strong women ki strong chai”
Interactive content delivery and engaging games with exciting prizes and sample distribution was done attracting close to 200 women per day
Wet sampling and retail seeding was also included for product experience and on spot conversions
