Activation Challenge:

The activation challenge for the Gromor Ultra campaign involved effective reaching and engaging the diverse and dispersed target group of farmers, dealers, and retailers in rural areas, ensuring they understand and appreciate the benefits of the product.

Solution:

We created Gromor Ultra 24-24-0-8’s “Ab Khushiyan Aasman Sey” campaign using gesture-based Augmented Reality BTL strategies to engage farmers, dealers, and retailers in rural areas, enhancing brand recall and visibility. Pre-campaign activities included pamphlet distribution and rural market promotions, van activations and product displays provided interactive experiences.