Activation Challenge:

The activation challenges included effectively engaging with rural audience across four states, ensuring meaningful interactions and understanding of JCB’s benefits and sustaining interest and follow-up engagement post-campaign to convert leads into tangible results.

Solution:

We created JCB Rural Initiative – Gramodaya Campaign aimed to reduce rural youth migration by training JCB Certified Machine Operators and promoting entrepreneurship across South India. Pre-hype, on-ground activations, and integrated communications resulted in high engagement, significant lead generation, and job opportunities. The campaign successfully enhanced JCB’s brand image and encouraged rural youth participation.