Activation Challenge:
To Develop a tactical outreach plan to educate and engage individual house builders, influencers, and government decision-makers in the North Coastal Belt of AP about TATA TISCON’s superior features and services, generating leads and demonstrating brand superiority over competitors.
Solution:
We have provided ‘TATA TISCON Akshayapatra’, leveraging hyperlocal resources, one-to-one promoter engagements, L-shaped vans, and interactive activities to demonstrate product superiority, generate leads, and drive sales among individual house builders, influencers, and government decision-makers in the North Coastal Belt of AP.
Result:
Successfully reached and generated leads, achieving a 25% increase in sales in the North Coastal Belt of AP.