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Tata Tiscon Steel Campaign

Brief:

Increase awareness and adoption of TATA TISCON among local influential figures and masons, despite strong regional competition, to showcase its unique features and benefits.

Activation Challenge:

To Develop a tactical outreach plan to educate and engage individual house builders, influencers, and government decision-makers in the North Coastal Belt of AP about TATA TISCON’s superior features and services, generating leads and demonstrating brand superiority over competitors.

Solution:

We have provided ‘TATA TISCON Akshayapatra’, leveraging hyperlocal resources, one-to-one promoter engagements, L-shaped vans, and interactive activities to demonstrate product superiority, generate leads, and drive sales among individual house builders, influencers, and government decision-makers in the North Coastal Belt of AP.

Result:

Successfully reached and generated leads, achieving a 25% increase in sales in the North Coastal Belt of AP.